Friday, 30 September 2011

My Class Video Pitch

In our class everyone had to pitch there own idea for the class mini vid, and the winning song would be re created and we would have our very own version of that song.

My idea was for the song Tony Christies- Amarillo, this is a well known song and was made famous by a re make by Peter Kay for Comic Relief. 

My plan was to us the same theme as Peter Kay's version as it was very simple and effective and was a great music video. It features one person at the front which I decided that everyone could have a go to make the video more fun for those involved if everyone got the chance to have a go at being the lead.

The video would be a single take video so we wouldn't have to spend lot's of time setting up the camera for a wider range of shot's getting more coverage. Though a lot of Mise En Scene would be required to keep the video interesting or the video would get boring, to keep it interesting and fun I would require people to bring in fancy dress and different costumes, the fancy dress would add the element of humour to the video.

Wednesday, 28 September 2011

HK Music Video Deconstruction: Professor Green

Artist: Professor Green ft Emile Sande
Track: Read All About It
Year: 2011
Genre: Rap
Audience: 15 - 24

The video for Professor Greens ' Read All About It' is a mixture between narrative and performance, the video cross cutting between shots of the duo singing and of a boy looking for his dad.

One of the opening shots shows a small boy outside looking in at ahappy familys warm home. The boy is wearing a black hoody with the hood up this shows that he doesn't want to be seen as black blends in with the dark setting.

At  0.09 setting the location and lighting is very important in this video, Professor Green is in an empty aircraft hangar and the crack of the door is the only place light is coming in shining the light on to professor green making him to look important and the good guy. 


Use of the 180 degree rule is used for when the mother notices the boy out side and then cuts to a shot of him looking at her from outside.

The use of a low angle shot looking up at the man shows the importance of the man to the boy, signifying that the boy looks up to the man.

The audience for this would manly be teenagers as that would be age of the people who mostly listen to PG's 

music, though Emile Sande would have a older fan base.
This video isnt really showing conventions of rap music video's the video isnt glamorous at all and different to most videos from its genre. 

Thursday, 22 September 2011

HK and BH Editing Music Video

We were assigned groups, and as luck of the draw the two class media moguls Benjamin Hudson and Harry Knight were picked together as if it were some sort of editing dream team.

We had to upload the footage we shot yesterday to the macs via SD CARD for editing in Final Cut, but first we had to import to iMovie then we could move the file across to the Final Cut.

We had about 17minutes worth of footage to work with, we had this much because we took a lot more shots than we needed when filming trying to get more coverage and this will pay of whilst editing which means we'll have more to work with and hopeful won't have to go out and re shoot.

When editing the video we found that we really didnt have the best quality footage to work with, as we had sloppily filmed it in under an hour, but this proved a challenge and gave us some great hands on experience with using editing software Final Cut, and showed just how much time and effort it takes to edit a Music Video.
Especially how much coverage and variation of shots is required.

What didnt go so well was that we lost about 4 lessons worth of editing work , we learned a lesson the hard way. That to always be saving and backing up your work, we can survive with losing a bit on a class video exercise but can now imagine how much it could affect you and  if you were to lose work when editing your coursework piece the time it would take you to get it all back and this would seriously damage your ability to stick to deadlines and mean you have to put more hours into editing than is needed.

Tuesday, 13 September 2011

Music Video Deconstruction: Take Me Back

Artist: Tinchy Stryder ft Taio Cruz

Song: Take Me Back

Date of Release: Dec 2nd 2008

This is a music video from British rappers Tinchy Stryder and Taio Cruz featured on Tinchy Stryders first album Catch 22 and went to 3 in the UK charts.

The video features many conventions of rap and that is of the bling, cars and women. Tinchy Stryder is wearing a large chain around his neck signifying the wealth that he has and like all rappers they like to show off, theres a Range Rover included which is a sign of just how 'G' Rich, and cool these stars are.
They wear designer sunglasses throughout the video despite being indoors which i don't particulally understand but this does give them a look of being a 'Celebrity' and as the line goes ' Designer Shades just to hide your face because you probably think that you're cooler than me' This is probably what they were intending to look cooler than you.
The women in this featured are there for no other reason than to look at and a definate male gaze at these attractive women dancing in few clothes. These all are prime conventions of rap videos things that are totally unnecessary but in there just to show off.

The video has a black and white effect this has a glamorous effect emphasizing how successful these singers and the lavish lifestyle they lead.

HK: Music Video Deconstruction: Don't Go

Artist: Wretch 32 ft Josh Kumra

Song: Don't Go

Date of Release: 11th July 2011

Length: 4minutes 1 second

Don't go, is the summer song of British rapper Wretch 32 who has featured in hit tunes with other rappers such as Example.

The music video has quite a sad feel to it, the song is about someone who is leaving and that the singer doesn't want them to go.
The shots are quite powerful, featuring many close ups of people looking sad these people looking sad emphasize the mood of the song and how it is meant to be quite a sad and heartfelt.

The video doesnt include any special effects so is a good example of a music video to look at for some one like me, a media student with no budget but it shows that videos can be powerful and effective even when there are no fancy thrills and if you just focus on the emotion and the music that you can end up with a good final product.

It is a performance video that includes lots of lip-syncing shots.

For example the child running with the flag could give a message of freedom and powerful and thought provoking, this could stand for something to do with Black rights as Wretch 32 is a Black artist.

Sunday, 11 September 2011

HK Music Video Deconstruction: Umbrella

Artist: Rhianna

Song: Umbrella

Date Of Release: March 29th 2007

Director: Chriss Applebaum

While working on the album, ideas began to circulate concerning Rihanna's image, extending into her music videos. She asked American music video director Chris Applebaum to send her "something" to work on. Def Jam representatives were expecting Applebaum of the treatment.[56] In response, Applebaum hurriedly made a treatment for the video, one of his first ideas being the silver body paint that Rihanna is seen in. Applebaum was doubtful whether Rihanna would embrace the idea, but her "positive response" following a letter the director sent to the artist ensured its approval. Makeup artist Pamela Neal mixed a silver paint that would give Rihanna such a look. During the session, the paint was re-applied between takes to ensure she was completely covered. The set was closed to Rihanna, Applebaum and a camera assistant.[56] Rihanna also contributed her own ideas towards the video shoot, suggesting to Applebaum that she dance en pointe, an idea which he accepted.[56]
The music video premiered on April 26, 2007 at her website. Downloads were made available for those in the U.S. only from the website for a limited time. The video was officially released on the iTunes Store on May 11, 2007, peaking at number one for a period of eight weeks. On May 1, 2007, "Umbrella" debuted on MTV’s Total Request Live at number 10, before reaching number one on May 9 where it remained for fifteen days, making it the longest running number one of 2007. The video was well-played in MTV during the second half of 2007; it has reached over 8,000 plays, receiving a platinum recognition at the MTV Platinum and Gold Video Awards.[57] Such was the success of the promotional video that it received five nominations at the 2007 MTV Video Music Awards, including "Female Artist of the Year", "Video of the Year" and "Monster Single of the Year", going on to win the latter two.[58]
The music video looks high budget with visual effects such as smoke and what looks to be sparks raining from the sky. 
It includes special effects like water splattering and windows breaking.
Rhianna at one point is naked with her body painted this is a strange edge to the video and definatley brings in male gaze as Rhianna is a very attractive woman.

Music Video Deconstruction: Deja Vu

Artist: Inna ft Bob Taylor

Song: Deja Vu

Date of Release:  Summer 2009

The music video for "Déjà Vu" was shot in early 2009 in Constanţa showing Bob Taylor performing in a club. Inna did not take part in the filming and does not appear in this video.[5] For the commercial release of the song in Europe, an alternative video has been released featuring Inna. It uses footage of Inna's photoshooting in Nessebar, a major seaside resort on the Black Sea coast of Bulgaria.[8] This video was later edited for the U.K. release and is credited as Inna featuring Bob Taylor. On October 1, 2010 the music video was released to U.K. music channels to support the digital and physical release of "Déjà Vu".[9]

The video is filmed in two locations, a party and on a boat. 
All the women in this video are wearing very little clothing this brings in a male gaze which is very common convention in music videos that the girls are usually attractive and wearing little clothing. 

The opening shots are focused on Inna's body and there is a wide shot variation showing various diffrent parts of her body.
In the club sequence a girl in a orange dress is the main focus, the orange dress makes the girl stand out even more in the club from others and the backing dancers in pink bra's

Music Video Deconstruction: Hello

Artist:  Martin Solveig and Dragonette 

Song: Hello

Date of Release: September 6, 2010


"Hello" is a song performed by French electronic music DJ and producer Martin Solveig, taken from his fifth studio album Smash (2011). It features vocals from Canadian electro-pop act Dragonette. The song was released as the album's second single on September 6, 2010 byMercury Records. It was also featured in Trident's commercial for its new 'Vitality' line of gum. 

Straight away in the opening shot we can tell what the character is through the mise en scene, the headband and white clothing straight away signify that this man is a tennis player.

All the terrible tracksuits and old school clothing adds a comedy factor this video making it appealing to watch and  would be something you would search and try find again if you liked it. 

The video is filmed at Centre court at Roland Garros and the huge crowd suggests that this is an important match, though the standard of tennis being played is very low giving creating a spoof.

The angles of shots are very similar to what you would see in a normal TV tennis match with angles such as birds eye and looking down the court high angle from behind the server.

It features star Dj Bob Sinclair and also top tennis player Novan Djokovik.

Music Video Deconstruction: Starlight

Artist: Muse

Song: Starlight 

Date of Release:4 September 2006

Director: Paul Minor
"Starlight" is a song by English alternative rock band Muse and is the second track on their 2006 album Black Holes and Revelations, serving as title track because of the line "Black holes and revelations" in the song. It was released on 4 September 2006 in the United Kingdom as the second single from Black Holes and Revelations.[2] The song peaked at #13 on the UK Singles Chart.[3] It was also the second single released in the United States, reaching number two on the Modern Rock Tracks chart.[4] The song was first played live during the Radio 1's Big Weekend festival in summer 2006.[5]

The music video is filmed on a bulk carrier ship, the band are carrying flares in an attempt to get rescued but this fails and is linked to the songs lyrics about boats and abandonment. 

There is a wide range of shot variation cross cutting from on the boat to some low angle shots looking down onto the boat. As darkness falls in the video it becomes more interesting with use of flairs and special effects give the sense of power the band has by firing all these flairs and the atmosphere they can create.

Music Video Deconstruction: Down With The Trumpets

Artist: Rizzle Kicks

Song: Down With The Trumpets

Date of Release: May 26th 2011

Director: Toby Lockerbie

Down with the trumpets is the leading single for new Brighton duo Rizzle Kicks.

The video features the two going to meet a trumpet dealer and then they run away from him without paying, the trumpet is a reference for drugs. 
Straight away in the video the old school boombox that they are carrying makes us think of old school hip hop.

The video in all is very low budget, as they are a new band they dont have much money to spend on mega videos, theres very few effects in the video and it looks like it has been filmed on just a HD camera similar to what we have at school.