Wednesday, 19 October 2011

Music Video Deconstruction: Jack Sparrow

Artist: Lonely Island
Track: Jack Sparrow
Year of Release: 2011
Director: The Lonely Ilsland
Audience: 15-24

This video in my eyes is quite frankly genius and I've started to find it even better now that I have been studying music video's.
Its completely mocking the music industry as a whole and playing with music video's and how that if it looks like a music video and has all the bling and glamour then people will just accept it even though it makes no sense.

The video is a mixture of narrative and performance and was filmed in just 2 days, though each day consisted of 16 - 18 hours of filming.

The video starts with a brief intro with some dialogue between the 3 Lonely island members, Akiva Schaffer, Jorma 'Jorm' Taccone and Andy Samberg then Michael Bolton joins them late and apologises and tells them the reason he was late.
That he had been caught up watching a 'pirates of the carribean marathon' This makes us think about pirates of the carribean and why Michael Bolton starts going off on one about Jack Sparrow.

The video starts and the group 'roll up' to a club in suits without having to queue this shows that the lavish lifestyle that they are singing about, going out and spending all there money in night clubs getting women and expensive drinks.

The video then cuts expectantly to Michael Bolton on a beach singing about Captain Jack Sparrow using a long shot to establish the different location.
The video is alot about Mise En Scene, with Michael Bolton dressing up as film characters Jack Sparrow, Forrest Gump, Scarface and getting into drag to look like Erin Brockovich.

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