Sunday, 11 September 2011

Music Video Deconstruction: Hello

Artist:  Martin Solveig and Dragonette 


Song: Hello


Date of Release: September 6, 2010


Director:


"Hello" is a song performed by French electronic music DJ and producer Martin Solveig, taken from his fifth studio album Smash (2011). It features vocals from Canadian electro-pop act Dragonette. The song was released as the album's second single on September 6, 2010 byMercury Records. It was also featured in Trident's commercial for its new 'Vitality' line of gum. 




Straight away in the opening shot we can tell what the character is through the mise en scene, the headband and white clothing straight away signify that this man is a tennis player.


All the terrible tracksuits and old school clothing adds a comedy factor this video making it appealing to watch and  would be something you would search and try find again if you liked it. 


The video is filmed at Centre court at Roland Garros and the huge crowd suggests that this is an important match, though the standard of tennis being played is very low giving creating a spoof.


The angles of shots are very similar to what you would see in a normal TV tennis match with angles such as birds eye and looking down the court high angle from behind the server.


It features star Dj Bob Sinclair and also top tennis player Novan Djokovik.

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