This is the concept for our idea which I created on Adobe Photoshop Elements 6 of creating a viral ad campaign to try create a hype before the release of our actual magazine advert and Digipak.
Creating a viral campaign will help to widen our audience of not just Nine Inch Nails fan by intriguing people by not giving much information prior to the release of our Digipak to check out the NIN website.
I have included social media integration like Facebook and Twitter as these are new forms of media and a great way to advertise and gain a wide fanbase by gaining 'likes' or 'followers'
To these followers and fans we will gradually release trailers which reveal more information about what is being released.
Making them want more and being intised by the ad campaign into buying the full product to find out what exactly this is all about.