Today we are comparing to different music videos both from different genres of music. Hard Rock/ Metal and Dance.
The songs are Martin Solveig's - Hello and Avenged Sevenfold's- Afterlife
The two videos are very different, this is an example how different genres have different styles and conventions in their videos.
The first difference we discussed is how different the lighting is in the two.
Martin Solveigs video is entirely concept whilst the A7X video is performance and narrative.
It is common for music video's from Avenge Seven Fold's genre to include lots of performance aspects in there videos such as other rock hard rock metal bands like AC DC and Iron Maiden, who were pioneers of the genre and all there video's had performance aspects in. And the same dark kind of feel whilst dance tunes are more up beat and have a lighter style of video.