Audience feedback is of paramount importance and absolutlet vital when creating a product, gaining feedback is the best way to refine your product so that its fit to the audience. It gives an honest opinion of what works and what doesn't and this is incredibly helpful to get different perspectives on your products because sometimes when youre making the product you don't notice its flaws and what you need is for someone to just say No that isn't working.
We have taken feedback from a wide range of people over the past few months which has led to doing more and more drafts until eventually we got our polished final pieces.
For example the video is so different to how we ever imagined and this is through changing it to fit the audiences comments like when they didn't understand what was going on in the video, we made the narrative easier to follow.
There were many different ways we gathered feedback, one being showcasing our work to a class full of media students who were also making a music video so knew the codes and conventions and were able to offer us a very critical response to our products. This was perhaps the best way to get feedback because we managed to get alot of valid feedback in a short space of time as the footage was showed to the whole class.
We got feedback from our teacher who offered a very critical and proffesional approach and had the media knowledge to determine what was working and what wasn't.
It was also good to get feedback from people who didn't know much about media and offered a basic review of the products and what they didn't like or did like.
We used social sites like Facebook and Twitter to gather feedback online from Nine Inch Nails fans and also we posted our work on a Nine Inch Nails fan site forum. This was great because we got good feedback from people who were in our target audience.