Final Cut

HK Final Digipak

Inner

Final Mag Ad

Evaluation Question 4

How did you use new media technologies in the construction, research, planning and evaluation stages?

Evaluation Question 4 on Prezi

Evaluation Question 3

What Have You Learned From Audience Feedback?

(Watch presentation in Full Screen by clicking the fullscreen option in the right hand corner )

Evaluation Question 3 on Prezi

Evaluation Question 2

Q2: How effective is the combination of your main product and ancillary texts?

Evaluation Question 2 on Prezi

HK: Creating The Digipak

I created my digipak in the software Adobe photoshop, this was a goodsoftware to use as I could use different image and text effects.

Firstly I used a shot that we had used in the music video, the shot of the the warehouse, i printscreened this fromthe video footage as a JPEG and imported it into photoshop after this I adjusted the levels of the colour to add a darker black and white effect to thephoto.

I again took a printscreen from our video, this was a printscreen of anilluminati eye, i used multiple layering and a blending modes and changed theopacity to blend the eye to look like it was on the wall.

I made a NIN logo, using shape tools and the text tool, then added a filtereffect. and put this in the black space at the bottom aswell as the Album name'Lights in the sky' and 'Nine Inch Nails'
I used a small gold font for the artistname, but most our of audience would recognise the NIN logo.

For the rear of the digipak I used the same image as the front but zoomedin as this is common to have correlation between the front and rear panels.
All i needed to do was just adjust the size of the two images by freetransforming the image then dragging the corners until the size was
I added a black rectangle at the bottom of the page to include company logo's,copyright information, barcode, social media # and @ which I imported the facebook and twitter icons.
I used a white font to stand out for the background to include the set list ofthe album.

I edited the inner panels again by using blend modes and adjust the lightinglevels of the image and zooming and cropping in to create a nice effect where the two images were linked but still different.

HK: Role of Audience Feedback

Audience feedback is of paramount importance and absolutlet vital when creating a product, gaining feedback is the best way to refine your product so that its fit to the audience. It gives an honest opinion of what works and what doesn't and this is incredibly helpful to get different perspectives on your products because sometimes when youre making the product you don't notice its flaws and what you need is for someone to just say No that isn't working.

We have taken feedback from a wide range of people over the past few months which has led to doing more and more drafts until eventually we got our polished final pieces.
For example the video is so different to how we ever imagined and this is through changing it to fit the audiences comments like when they didn't understand what was going on in the video, we made the narrative easier to follow.

There were many different ways we gathered feedback, one being showcasing our work to a class full of media students who were also making a music video so knew the codes and conventions and were able to offer us a very critical response to our products. This was perhaps the best way to get feedback because we managed to get alot of valid feedback in a short space of time as the footage was showed to the whole class.
We got feedback from our teacher who offered a very critical and proffesional approach and had the media knowledge to determine what was working and what wasn't.
It was also good to get feedback from people who didn't know much about media and offered a basic review of the products and what they didn't like or did like.

We used social sites like Facebook and Twitter to gather feedback online from Nine Inch Nails fans and also we posted our work on a Nine Inch Nails fan site forum. This was great because we got good feedback from people who were in our target audience.

Evaluation Question 1

In what way does your media product use, develop or challenge form and conventions of real media products?

Evaluation Question 1 on Prezi

HK: Digipak Feedback

Like for both the video and Magazine advert the Digipak also required alot of different drafts until it was finished.

Feedback gained on the digipak suggested that the design was good but it was some of the small details that let it down, things like not being able to read the track list on the back.

Feedback:
Front Panel

• Add sticker to the front promoting Bonus DVD
• Change the font of the album name

  Rear Panel

• Change the text on the rear so that all tracks can be clearly seen
• Add copyright info instead of just NIN web adress
• Replace QR code with bar code.

Spine

• Add serial number to the spine

Inner:

•  Add more detailed copyright info
• Add track lengths 
• Add information on Bonus DVD

BH: NiN & relationship to the Industrial Genre

Nine Inch Nails have never explicitly stated that they are members of the industrial genre.
For example Pretty Hate Machine (1989) was much more of a synth pop album with elements of Industrial mixed in- although he admits to 'Down in it" being heavily inspired by Skinny Puppy- Dig It. Skinny Puppy being a Canadian Industrial group noted for their abstract and shocking music. Pretty Hate Machine being closer to Cabaret Voltaire's style of Industrial, much more computer generated beats and loops, using samples but not straying too much into Rock.
The Industrial influences of Ministry come across far more in the next release 'Broken', which was an overall much heavier album which clearly draws on from ministry's heavier vision of the industrial genre, with songs such as 'Happiness In Slavery' and 'Wish'. The next Release, 1994's, The Downward Spiral draws into the industrial genre heavily, the computer generated music fused with the instruments it's far more of a 'typical' Industrial record dealing with the traditional Industrial themes of the break down of society and what that'd cause0 a theme strong throughout every song on the album. This is where many say that Nine Inch Nails really came into the genre and it inspired much of the Industrial music available now.
The Fragile was in many ways much more of an album that's in many ways quieter than prior releases, also much longer and in almost a contrast with the Downward spiral, its a much more personal based album.
With_teeth is a much more mainstream Rock album, its very punchy in line with a more modern approach to industrial music and the industrial design. It's interesting to note that around this time Skinny Puppy launched back into action.  
Year Zero is where the real politics of NiN comes out, highly critical of the Bush administration of America (as many musicians where). It details a near future society where the American government was too powerful and merged with the church- it accompanied a ARG (alternate reality game).

BH- Location, Location

To put it simply Bradford is the perfect location for the music video- not only as a former industrial town itself (not in that sense!) but as a town with a clash of different and opposing idea's- the old Victorian style which clashes with the more modern aspects of the town in a whole host of different locations. Then there's the Bolton Wood quarry, where the final 'section' of the music video takes place. And various sections are filmed very close to it.

So here is a shot of the quarry from an angle similar to our closing shots of the main narrative, obviously very high up with a near panoramic view of Bradford, ideal for a closing location, with this it's a case of how we fit everything we want into the frame rather than what we don't want in the frame.

 The location once again from a different angle, as you can see it lends itself to the look desolation and isolation, it looks quite far from locations nearby and generally a wide open space, now for obvious health and safety issues we can't film IN the quarry- which makes the ending problematic somewhat, as the final shots of the main narrative is a shot of the protagonist lying on the floor on the quarry, but luckily we can substitute here as the shot will be a close up/ extreme close up it makes it extremely easy to find an ideal location. 

BH: Updates!

So with the snow thwarting yet another film shoot, this has meant that we now have to film all the footage we need on Sunday 12th February 2012.  This means that we have a need to move fast to edit the footage, which means that we hope to have a new rough cut before 18th Feb so that we can do any urgent re-shoots in the following few days.
We're making strides with the mag ad however which gives  us more time to spend on the digipak- which also hangs on using images from the performance aspect of the video.

BH- Casting continued

So the feedback we recived for our sample footage clearly indicated that there was an issue with using a young looking protagonist- it didn't fit in with the genre was one of the main issues raised. Obviously we're trying to cater to two different audiences with our video.

A) Re-brand the NiN band to better fit with a modern audience (youth 15-24)

B) Appealing to the older NiN audience- the established fan-base

who have been listening to NiN since the late 80's.

So to do this we thought that our casting had to be reviewed carefully- how we could get our casting to better reflect the video theme.

Checking through we've decided to cast my Uncle in the role....

He's older and thus would appear better in the video- but not so old as to alienate the younger audiences.

He suits the role too with Black hair and stubble- thus making him near perfect for the video.

BH: Updates

So with the snow thwarting yet another film shoot, this has meant that we now have to film all the footage we need on Sunday 12th February 2012. This means that we have a need to move fast to edit the footage, which means that we hope to have a new rough cut before 18th Feb so that we can do any urgent re-shoots in the following few days.

We're making strides with the mag ad however which gives us more time to spend on the digipak- which also hangs on using images from the performance aspect of the video.

KM:Feedback from Mag AD 2nd Draft

Here are some of the main feedback points I received from the 2nd draft of the Magazine Advert:

• The social network  (Facebook and twitter) icons need to be downsized
• Add itunes info
• Make all the images better blended together ( no block images) 
• Add tour dates
• Kerrang and Q logos
• Change some of the text sizes
• Include "Best of Nine Inch Nails"

HK: Things I Plan to Include in our Digipak

• NIN Logo on the front cover
• Add 'The Best of' 
• Correlation between back and front images
• Create a booklet for the inner
• Scannable Bar Code 
• Edited photos for the inner panels
• Copyright Information
• Logo's 
• Track List

HK BH: Feedback - MagAd and Sample Footage 2

Mag Ad:

• The Mag Ad feedback received was that it was overall very good. However elements such as the font used seemed unusual and not as varied as it could be.
• Replace the URL's with just icons- they're generally familiar with everyone.
• Good enigma / lack of exposition- it looks obscure and in keeping with the Nine Inch Nails 'tone'.
• The beware CCTV looks good and fits.
• Framing of the candle seems to be good- fits with theme of the genre
• Some of the blending between images (the solid lines between them)

Sample Footage(two):

So now we've got a second rough cut done,  with some of our new footage including our new character and locations we wanted to gain some feedback on this so we showed it to everyone in class and also posted the clip on an official Nine Inch Nails forum. We were lucky enough to get feedback from a forum administrator who fit into our secondary audience a 25 - 34 year old existing Nine Inch Nails fan. This was great to get feedback by someone who really new the genre and especially Nine Inch Nails.

• The special effects worked
• pace was good
• good variation of shots
• Some shots are on screen too long & are too jarring/ don't mesh well with the editing style.
• Maybe even more enigma!
• More could be done with the fire extinguisher (loop to beat?)
• Shots of just the protagonists eyes would still maintain the enigma, or extreme close-ups.
• Frames slipping would add to the damaged video effect. 

BH: Editing Process Sample 2

example of editing

The editing process on the video is one that's been through one, the sample footage measuring approx. 34 seconds. 

The editing was more  fast paced than before which meant that we had to cut 10 mins of solid footage into around 34 seconds. The pace was very fast which meant that we had some issues with the amount of footage recorded but obviously with more footage we can afford to do some longer takes. The screen of final cut (left) is a neat example of how we created the video footage effect, combined with total desaturation. Also notice the frame around the footage which we dragged out to tighten the framing on some shots where the framing would detract form the image. Overall to get the 34 seconds- the editing must have taken around 7 hours overall to generate the desired effect. Of course to create the sample footage we exaggerated the special effects somewhat so that the more FX side of the video is on display, in the final video we expect the effects to come in somewhat more gradually rather 

KM: Magazine Advert Draft 2

Here is our 2nd magazine advert draft: (click here for full size image)

I made a couple of changes after receiving  feedback from the rest of the media group; I first swapped the full URLs of the social networking sites with icons, as this looks better and most people are familiar with these icons. I 'onion skinned' the icons on Adobe flash, and changed the colours before adding them to the ad.  I then used the 'layer mask' and 'gradient tool' on Photoshop to try to better blend the pictures together, in particular the "Beware of the CCTV" image, as we received feedback that the edges of this image were too defined. A problem I came across when doing this was the fact that when trying to blend the middle of the image to the background, the CCTV sign became harder to make out, so I focused on the sides of the image, so that you can still read the sign, but the edges aren't as noticeable. I also tried changing the fonts, but after trying various different ideas, I changed them back to my original fonts of; 'charlemagne standard' for the writing at the top of the ad, and 'myriad pro' for the social networking 

KM - Magazine Advert Draft

Here is our first draft of the magazine advert, after discussing it through as a group, I will then make any changes that we feel are needed. (Click the image for full size)

KM - Creating The Magazine Advert (Background)

The first thing I did when starting on the magazine advert was to get a good background of blended images to put the information about the digipak etc. over the top of. For the images I used screenshots from our original sample footage, here are links to the 5 images I used:


Image 1
Image 2
Image 3
Image 4
Image 5

The first 2 images before blending

I used the image of the Graffiti cat and the image of the CCTV sign as the base for the background after first changing the background colour to black.


After inserting the first 2 images into Photo shop I added a 'layer mask' to the image of the cat and then used the gradient tool to blend the 2 images together (after overlapping the images where I wanted them on the advert). I also used the gradient tool to blacken the edges of the advert, so that the writing that I was planning to put at the bottom (URLs) would stand out sufficiently.


After I had the first 2 images looking how I wanted I then added the next two (the puddle and the corridor) in parallel above them and again used the layer mask and gradient tool to blend them on top of the other images. I then did the same with the candle image, placing it in between but slightly above the top two images of the puddle and the corridor. 

Finished background

Blending the first 2 images

HK: Digipak Inner Draft 1

I have started work on creating the inner panels for the Digipak.
The software I used was Adobe Photoshop Elements 6.0

• I found a photo of a keyboard online and inserted this image into Photoshop
• Then I did the same with an image of CCTV Camera's
• I then experiemented with blending modes and opacity to create a layered photo effect which looked like this ( below ) 

•  After this i found an image of trent reznor the lead man of NIN and used Pin Light blending mode to create a nice layered effect.

Viral Advert

KM - 30 Seconds To Mars Magazine Ad (Kerrang!)

Things included:

• Band Logo in the background of the advert
• Mentions of the singles/ other artists featured (Kanye West)
• Artwork of the album title/ band name
• Fairly plain white background
• Red coloured text
• Simple Serif font
• Record company logo
• "OUT NOW" in large writing
• Mention of the bonus DVD/ features

I plan on using a lot of the features of this digipak in our group's Nine Inch Nails digipak, such as; the band logo, the record company logo and details such as what singles are included and the bonus DVD. Something that doesn't feature in this magazine advert, but does often appear in others (and something we plan on including) is a number of tour dates on the advert

KM - Green Day magazine advert (Kerrang!)

Things that are included in this magazine advert:

• Screenshot from the video for the single
• Information about the album and single
• Release dates
• Image of album cover
• Use of red and white font
• Band name in large white font
• Information about the included DVD
• Record company logo
• Official website information

This magazine advert is split in two, with the main focus of the top half being an image from the performance section of the video for "Wake Me Up When September Ends", and the band/ song name. The bottom half of the ad features all the information about what is included with the album/single. It's structured in this way so that the viewers attention is caught by the large image and this encourages them to read the details in the bottom half of the advert.

HK: Rythmns Del Mundo Digipak

This is the digipak of the a cuban jazz assortment band.

The cover image is very eye catching anf stands out against the textured cream background.
The colours and the brightness of the cover image really reflect the type of music and culture this digipak would be linked to.

The digipak doesnt have any stickers on the front but does have a list of what artists it does feature which does the same thing, advertising whats inside.

The inner has a background of a cuban building then on top of this is another layer, this layered effect could be created on the software Adobe Photoshop which we have at school.

There is a sign/banner saying 'Rythms Del Mundo'

At the bottom of the inner panel is a quote about climate change in a purple font.

The back has the albumn name written across the top largely.
Underneath this is who it's by and there is a a track list going numerically down from 1- 15 saying both the track and the artist as this is a compilation CD/
The graphic thats seen on the front is again showed on the back.
Below this is 3 logo's, one of the record label and two of the charity of which money is being donated too.
There is information on how some of the money raised from the CD will go to charity in a small black font.

Below this at the very bottom of the Digipak is copyright information on the CD.

In the bottom right of the back cover is a scannable bar code.

HK: Linkin Park Digipak

This is the Digipak for the album Reanimation by Linkin Park.

For this digipak they have gone for a cartoon/ animated graphic for there front cover.

The cover has an animated drawing of a robot or transformer type character.
The band logo is written in a large orange font in brackets along the top of the cover.

There is also the album name written in the bottom left corner in a bold black and orange font.

In the inner panels there are more graphics of the transformer character in various different poses.
All photos have similar background just that the actual transformer changes.

The Back

The text on the back of the digipak is quite confusing, it is set out like the standard list of tracks but the text is quite obscure in orange and white fonts.
There is a red banner along the bottom of the digipak, this has a scannable bar code, copyright information and logos of the production company.

HK: Digipak Research Podcast

  Evaluation Of Digipak Research by HPK

HK: Codes and Conventions of Digipaks

After looking at a range of different digipaks it was clear that there were codes and conventions that were similar throughout each digipak.

•  Album and Artist Name - Every digipak I looked at had the name of the album and who it was by on the front cover of the album.
• There is always either a picture or a textured background as the front cover.
• The inner panels often include a photograph of some sort and the images of the panels are usually similar, if not the same image but just edited differently.
• The image on the back is usually linked to the image on the front.
• There is always a bar code on the digipak.
• 
  

HK: Girl With The Dragon Tatoo Digipak

Front
This Digipak is for the soundtrack for the film 'The Girl With The Dragon Tatoo' which has music produced by Nine Inch Nail's front man Trent Reznor and also Atticus Ross.

The front panel is a plain textured grey background which has a very feint silloute of a womans head.

It has the name of the soundtrack and the producers of the sound track.
There is a large, black sticker in the bottom right corner of the cover advertising what is included in the soundtrack like 'includes Immigrant Song'
Which is the biggest song of the soundtrack as it was used for the trailer to the film.

Inner

The first inner pannel is a better more clear image of the silhouette, this panel includes no text at all and is simply just the image of the head.

The second inner pannel has a photo of a shot from the trailer of the film.
It also includes text saying who the CD was composed and produced by.

Back

The back of this digipak is very minimalastic and is different to alot of digipaks as it doesnt include a list of what tracks are on the CD.

It has credits telling who did what also has logo's for the record company and the production company.

In the bottom right hand corner is a scannable barcode located for retail purposes

HK: Nine Inch Nails Digipak

This is the digipak for the  digitally remastered gift edition of Nine Inch Nails album 'Pretty Hate Machine'

Front
The front cover has an image that has been edited to add more effect to the image, though it is hard to work out what the image actually is on the front cover but it is and ECU focusing on what looks like some sort of metal object which is common in industrial metal videos to include random shots of miscellaneous objects.
Over the image is a black banner that has the artist name and the name of the album.


Inner
One of the panels has a dark background image which again can't make out what it is but in the centre of this panel is the iconic NIN logo.
The CD and the right panel are linked to the front cover they have the cover image but further zoomed in and the cd is the ECU very zoomed in but edited and a different colour effect has been added.

Back
The back of the digipak has information of the tracks on the album, a scannable bar code, some information on copyright disclaimers.
The company logo's of the record company and the production company

KM - Research Into Magazine Advertisements

Example of magazine advert

To prepare for creating our own magazine advert for our Nine Inch Nails digipak, I've been looking at several examples already found in magazines, the main one being Kerrang, due to the fact that this magazine features rock/metal bands and is aimed at the same audience that we are trying to reach with our digipak. One common feature that I found is the combination of tour dates with the advertisement of the album release, which is something that we are going to include with our advert, also mentioning singles that are included on the album, DVD bonus features, a large background image (usually of the band members or something abstract). Another magazine that we thought might be appropriate for Nine Inch Nails to advertise in is Q magazine, this is because the band have appeared in the magazine previously, and have also appeared recently in a tribute CD, made by the magazine, to the band U2.

HK: Digipak Research AC/DC

 This is the front cover of the digipak for the classic metal band AC/DC.
It is good to look at more genre specific examples to see if there is any codes and conventions that the follow.

The front cover is quite simple, no photo but just a brown/grey textured back ground no real use of colour.
It is clear who the album is by and that the artist is AC/DC as it has the band logo taking most of the focus in a large font at the top of the cover.
Below this in a smaller, darker font written all in capitals is the album name 'BACK IN BLACK'
It isn't a very glamorous or glossy cover at all, no use of colours or bright images that are usually on digipaks to attract people to the CD and make it eye catching in shops.

There is a very large sticker which takes up almost a quarter of the front cover, this says information about what is inside the digipak like what singles it includes and how it has been digitally remastered.

The Inside

The inside of the digipak on the inner let panel has photo's of all four band members with the names of them in the photo's these photos have been shot or edited into a colour effect that fits the colour theme of the digipak.

On the right panel is the CD which is similar to the front cover and has the same sort of texture effect on it.

The Back 

Is pretty much the same as the back, it has the same brown texture, no colour or images.

On the back is the list of tracks in the album.

Below this is copyright information, information and credits about who digitally remastered the CD.

The adress for AC/DC's website. There are two logos of the record company and the production company.

A scannable bar code is located in the top right for sales purposes.

HK: Digipak Research Evaluation

From the examples of Digipaks I have looked at you can see they are all of a similar sort of format though there are some difference between genre's as I have looked of examples from a range of genres and have also looked at digipaks for the metal/ industrial metal genre and seen different codes and conventions between them.

Cover Image/Background
They usually have a cover photo which is known as the albumn artwork, sometimes this is just a plain image of the band for example the ignacio fernadez example I looked at, or can be a slighty more obscure cover image that is edited like the 18 till I die album.
Though for examples of the metal/industrial genre I looked at were all more minimal and didn't have a glossy, eye catching cover photo but seemed to have colours like greys and browns for the AC/ DC and Dragon Tatoo examples these were just textured backgrounds which was very opposite to Ignacio Fernandez which had a very vibrant, clear and colourful photograph as its cover image.

On the Front typically includes text saying the album and artist name.
In a very large font that takes stands out from the rest of the cover.
The band logo is usually included on the front cover this is seen largely in NIN digipaks with the NIN logo taking a large focus on the cover usually positioned in the middle of the cover this is the case with the nine inch nails album WITH_TEETH.

Stickers
The front often includes stickers which are eye catching and usually give a brief idea of what's on the CD for example 'includes number 1 single Metal'
The sticker was a large focus on the AC/DC Back In Black album as the sticker in the bottom right of this cover almost took up a quarter of the front cover. The use of stickers was also included on the cover for Jack Johnson's album.
Which had a shiny 'Special Edition' sticker and a plain black oval shape that looks like a sticker but has actually been printed on the cover rather than a separate layer stuck on.


Inner Panels

A reacurrent feature I saw for the inner covers was the use of photographs of the band, this was seen in the AC/DC back in black album and also a digipak for Take That, these both included photographs of the band.

They sometimes have some sort of connection to the image on the front cover this was shown in the NIN Pretty Hate Machine album, as the image on the inner panel was actually the same image as the front cover just edited differently and changed from a CU to an ECU.

Back On the back I found from research that there is often correlation between the image on the front and on the back, like the photo on the front would be shot front on and the image on the back would be shot from behind.
This was on pretty hate machine, the cover photo just edited differently.

On the back of every Digipak I looked at is text information on the tracks, also sometimes includes the length of tracks, though for Dragon Tatoo there was no information on what tracks there were inside but for
Ignacio Fernandez it had information on the tracks and how long they were.

The backs always included copyright information, company logos/idents and usually the URL of two websites; The artists official website and the production company's website.
Something that every single Digipak shared was that they all had bar codes located on the back.